The Home of Luxury and Designer Watches

WatchPilot is a destination for Swiss and designer watches. More than 40 brands trust us as their stockist, and that number is growing daily. We choose men’s and women’s watches and... Read more

Men's Watches

Ladies' Watches

Luxury Watches

Designer Watches

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Featured Brands

Maurice Lacroix Watches

Discover the refined innovation and contemporary Swiss craftsmanship of Maurice Lacroix. Established in 1975, Maurice Lacroix has earned global recognition for its dedication to precision engineering, bold design, and exceptional value within luxury watchmaking. Renowned collections such as the iconic Aikon and the technically impressive Masterpiece series showcase the brand’s ability to blend modern aesthetics with traditional horology. Each Swiss Made timepiece reflects meticulous attention to detail, high-quality movements, and distinctive finishing — making Maurice Lacroix watches ideal for those who appreciate modern luxury, performance, and timeless sophistication.

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Rotary Watches

Since 1895, Rotary has quietly built a legacy of craftsmanship rooted in Swiss heritage and British sophistication. Designed in London and trusted for generations, Rotary watches strike a rare balance — timeless style that fits modern life. Whether you’re dressing for a big occasion or simply the everyday, there’s a quiet confidence in wearing a Rotary. It’s not just about keeping time — it’s about wearing a piece of history that never goes out of style.

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Versace Watches

Versace is the stuff of fashion legend. The iconic international brand rose to prominence thanks to the visionary designs of Gianni Versace, who was succeeded by his younger sister Donatella following his tragic death in the late 1990s. Donatella saw the potential in creating a line of watches with all the house's most recognisable colours, patterns and motifs. What she started continues today.

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Spinnaker Watches

Born from a love of the sea, Spinnaker brings the spirit of adventure to your wrist. With every timepiece, the brand pays tribute to maritime exploration — combining rugged durability with vintage charm. These are watches made for men who embrace the elements, whether diving below or charting their own course above. Powered by trusted Japanese movements and built with purpose, a Spinnaker isn’t just a watch — it’s your companion on every journey.

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It’s official. WatchPilot becomes Watch Retailer of the Year!

So, we’ve got some news. On Wednesday 6th September, we were named Watch Retailer of the Year (Five Stores or Fewer) at the UK Jewellery Awards hosted by Retail Jeweller!

After enjoying a copious dinner and a few glasses of champagne, Tim and the team were thrilled to take the stage and receive an award that not only recognises our growth but also our commitment to excellence and service.

From launching the business only three years ago to opening our first brick-and-mortar store last November, we are extremely proud of our achievements and the obvious passion we share for watches.

We couldn't have done it without your support, and for that, we are grateful. We're excited about the future and can’t wait to see what’s in store for WatchPilot. One thing is for sure: the future is looking bright!